The two things that will attract funders to your crowdfunding campaign are individuality and transparency. Having said that, your entire campaign is fundamentally based around the tone you set for the campaign. The most effective way to understand what the etiquettes of crowdfunding, is to begin with the don’ts:
1. Do not exaggerate. Be passionate and enthusiastic about your project but make sure you do not over-embellish you project. Promising things you cannot deliver will win you no fans and if people catch you in a lie your entire campaign will be ruined. Be positive and optimistic but tell your audience about all the possible outcomes of your project.
2. Do not procrastinate. Do not delay updates or answers your funders are looking for. Slacking is an indication to the audience that you are not serious about the project yourself. Dedicate a set amount of time to building and maintaining your online presence. Even after your crowdfunding campaign is over keeping your audience updated will be an enriching experience for both you and the funders – and who knows, you might need them again.
3. Do not beg. In essence, you are asking for money but it is important to outline your goals and highlight your talents. Show or prove that you deserve this money. It’s a fine line, but be humble yet take pride in what you are embarking on.
4. Do not harass. As we have discussed earlier, send regular updates and keep in touch with your audience but do not spam or send out pushy messages. This could seriously damage your credibility.
5. Do not ignore. Even if you have some people in your audience who like your product but are not chipping in, it would be wise not to ignore them. Keep them involved because a single upset fan can damage your entire campaign with just one negative blog post. In essence, a fan might not donate at this phase of the campaign, however in the future when you launch your next round of crowdfunding they may come to the party.
Gist: Be honest and open about your campaign and treat every potential funder with respect. Connect with your audience through passion and not hype.
REMEMBER: If you are honest from the start, even if you fail in your project your audience should still support you.